01 / The model
Select.
We look for brands we believe can go much further, and where the Method can create disproportionate value.
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51.0447°N — 114.0719°W
We scale brandsworth scaling.
Growth compounds when channels work together.
We run the Mountain Stone Method™ for a small number of exceptional Shopify brands.
Revenue attributed
$237M+
Spend managed
$47M+
Average growth
345%
Brands past $100K a month
22+
01 / The work
Exceptional brands. Extraordinary results.
When the right brands get on the method, growth is inevitable. Here’s the stories we’ve already written.
View the work →Our premise
Growth is an allocation problem.
There will always be more opportunities than resources to pursue them. The Method helps decide what matters most, then keeps the work connected around those decisions.
02 / Selection
Selected, not sold.
We have to believe in a brand before we take them on. The product needs to have traction, and the economics need to make sense as the brand scales. We work closely enough with each brand that we only take a few partners per year.
We don’t run channels in isolation. The Method connects them through one operating system, while the Spine keeps the work coordinated around the brand’s ambition.We don’t run channels in isolation. The Method connects them through one operating system, while the Spine keeps the work coordinated around the brand’s ambition.
03 / The Method™
Ten systems.
One machine.
We don’t sell channels. The Method is one operating system: five channels create and capture demand, four structures coordinate them, and the Spine governs.
The job is not to maximize marketing. It is to maximize the business.
01MetaDemand created and captured at scale, governed by contribution margin.↗
02GoogleIntent captured efficiently, with waste continually removed.↗
03TikTokCreative velocity and reach the other channels feed on.↗
04KlaviyoTurns more of the customers you already earned into future revenue, raising what you can afford to spend on acquisition.↗
05The SiteWhere belief gets built before the purchase happens.↗
06Operating RhythmThe fixed cadence at which decisions get made. Daily, weekly, monthly, quarterly.↗
07Financial ArchitectureThe unit economics underneath every acquisition decision.↗
08Decision ArchitectureHow choices get made on principle instead of opinion.↗
09Method Intelligence™Every test your brand runs makes the next decision sharper.↗
10The SpineThe governing idea every system stays loyal to as the brand grows.↗
02 / The model
Deploy.
The Method becomes the way growth is run across the brand, bringing the work under one connected system.
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03 / The model
Participate.
Rather than charging a fixed retainer, we earn a share of net revenue. It puts our incentives in the same place as our partners.
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04 / Playbook
The standard keeps moving.
So do we. We study the world's best consumer companies to understand the logic underneath their moves, then translate what survives scrutiny into the Method.
01Observe the frontierWatch the best brands, operators, and investment firms.INPUT
02Extract the principleFigure out what is actually working, and separate it from temporary tactics.FILTER
03Adapt downstreamTranslate world-class practice to the constraints of growing brands.MODEL
04Deploy & measurePut it to work inside the brands we operate and observe what happens.TEST
05InstitutionalizeFeed proven learning back into the Method.COMPOUND
The invitation
Growth, made inevitable.
If you believe there’s more in your brand, start with a diagnostic. We’ll look closely at the business and see where the Method could make a meaningful difference.
Introduce your brand↗